Microsoft Bing has some interesting ideas about marketing. A couple of weeks ago they started advertising for a Bing Jingle, asking people to record their jingles and upload them to youtube (which is still owned by google, right?). Anyways, they picked a winner… and it’s weird.
Sounding somewhat like Weird Al in the Beatles era here it is in all it’s glory:

On one hand, this little marketing effort cost Microsoft nothing, except a $500 American Express Gift Card. On the other hand I wonder if this was really the best entry. While I admit that it’s somewhat of an earworm (I have the melody stuck in my head… doh!) I don’t really see it as being a successful marketing tool unless they get some major artist to cover it (u2 anyone?) and show bing search results for bono’s pants or something.
What do you think?